Christopher Tolkien at it again....

[Inziladun]

Originally Posted by Pitchwife

Nobody seemed to mind those stickers saying "Frodo Lives" or "Gandalf for President" back in the 60s.
It's all very sad.

The 60's were just a bit before my time, but back then the LOTR and Tolkien names did not readily lend themselves to Olympian heights of moneymaking potential. Now they do, largely thanks to PJ and Co.
I still believe that the difference between the reactions of the Estate to what they perceive as potential threats to the copyrights on Tolkien's work in the past few years, and the generally more liberal stance in earlier years might be an effect of the movies' aftermath. Not saying they're right to be so heavy-handed, but at least that could be an explanation for it.