Degrading LotR in the Name of Merchandising

[The Squatter of Amon Rûdh]

Maybe it was referring to the Lord of the Flies? (another book wich is very very dumb, don't ever ever read it if you can help it) I think that Bored of the Rings is worse then that

Presumably you mean William Golding's acclaimed exploration of the darkness of the human spirit. I quite enjoyed it myself, but I enjoyed Bored of the Rings too, so I must just have a taste for stupid books.

The obvious reference is to Golding, but it's inevitable that this sort of thing will be done to LoTR as well. It's probably best to find amusement in some hidden meaning that the advertiser didn't see. In the novel, for example, the Lord of the Flies, a pig's head on a stick, was a symptom of a society's descent into barbarism. Do you want irony with that?