Lord of the Lego!

[Inziladun]

There's been an announcement that Lego will be creating playsets based on the LOTR and Hobbit movies.

There have already been toys licensed, so this really shouldn't bother me. This particular statement caused a eyeroll, though:

"These films give life to amazing worlds and characters and we are thrilled to bring fans these products that deliver an imaginative play experience befitting of these beloved properties."

So it was the films that "gave life" to the story, eh? Negative.

It does sadden me to see LOTR and TH merely tossed into the same bin as Harry Potter, the Batman franchise, Speed Racer, and Toy Story: just an excuse to produce lucrative merchandise.