The DVDs are now in millions of homes world wide and people who didn't see the films in the theaters will watch them. The DVDs will probably keep LOTR hype around for a while longer. As you all said, things will eventually go back to "normal". Also, I heard a rumor that PJ was negotiating to film the Hobbit. If this is true LOTR will be prominent for quite a while.
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Before these fields were shorn and tilled,
Full to the brim our rivers flowed;
The melody of waters filled
The fresh and boundless wood,
And torrents dashed, and rivlets played,
And fountains spouted in the shade.
-Bryant
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