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Pullman seems to be espousing the Ernest Hemingway theory of selling film rights to one of your books. Hemingway said that the only way to do it was to meet the producer on a beach at midnight. The author tosses the book to the producer while the producer tosses a briefcase filled with cash to the author.
And truthfully, given the very different nature of both mediums, I do think that both Hemingway and Pullman have than right.
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