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Originally Posted by Sauron The White
Rule of thumb says a film needs to take in at least twice what its budget was to break even because of what the theaters take as their cut of the action.
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Actually. I learned something a few years ago that somewhat surprised me. Theatres, at least here in the USA, do not get to keep any of the ticket sales price -- the total box office goes to the makers of the film, which explains why the box office numbers are so important. The theatre makes its money almost entirely on concessions sales -- which explains why a bucket of popcorn and a soda (which costs the theatre about 25 cents) is sold to the moviegoer for $10.
