[Mithalwen]

Maybe merely demonstrating a ' mise en abyme" (literal translation not really helpful but a cultural version of the laughing cow cheesebox). Given that some advertisements are made to seem like youtube amateur efforts now it may not be surprising that this has been latched on to. My sister went to the opening ceremony of the Olympic games last year and a few weeks before she got an email from Danny Boyle saying that he would have wished his father to be at the games and inviting attendees to email picture of someone who they wouldmhave liked to have been there. So my late father was one of those shown in the memorial section. And that was touching. But Boyle wasn't selling something in the same way.