Saruman: "A new Power is rising! Its victory is at hand, and there will be rich reward for those that aided it. We can bide our time, we can keep our thoughts in our hearts, deploring maybe evils done by the way, but approving the high and ultimate purpose: enough food for all nations. There need not be, there would not be, any real change in our designs, only in our means. We must join with McDonald's."
OR, more drastic:
"MARCH!!! There will be no dawn for KFC!"
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"Should the story say 'he ate bread,' the dramatic producer can only show 'a piece of bread' according to his taste or fancy, but the hearer of the story will think of bread in general and picture it in some form of his own." -On Fairy-Stories
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