If it helps promote respectable products, that's fine. But there is a limit.<P>I actually think it's rather amusing to be able to flick through a catologue, come to the TV/video section, and see scenes from Fotr and TTT on the screens. That's a good way of using Lotr for promotion. But I don't think it should be used for KFC. It's entirely unrelated. At least TVs have a connection with films.
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'The Hobbit' 1st impressions: 1. Thorin is hot... Oh god, I fancy a dwarf. 2. Thranduil is hotter. 3. Is that... Figwit! 4. Does Elijah Wood never age?
2nd: It's all about Fili & Kili, really. 3rd: BARD! OMG, Bard.
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