BERHAEL or PERHAEL is an elvish translation of SAMWISE, who was Mayor of the Shire for many years. But apart from the beginning of the fruit, BERRY, which is often red, I can't provide anything. And it said 'in full,' although this *might* not refer to the fruit.
I looked into APPLEdore, but I think the Appledores are only in Bree. No E at second letter position, either.
MERIADOC has the E in the right place, but I have no elements to offer for such an answer.
Is 1977 anything to do with the publication of Thr Silmarillion (or was that 1978?)
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I do like the FRODO answer, because not only did Frodo Gardner become the head of the family of that name (and Mayor? Not sure), but Frodo Baggins was Deputy Mayor for a little while.
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