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Originally Posted by davem
I'm being 'taken' to see it
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Sorry; can't help seeing visions of a trussed and gagged davem in the theater.
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Two hours and fifty minutes. In the past they'd have an intermission with long films. I suspect its about getting you to go twice to see the bit you missed when your bladder gave out during the first viewing.
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I remember similar discussions for LotR run times. Movies with longer run times can generate less revenue as they can be shown fewer times during the day.
Surely the industry knows this and has somehow compensated (bigger theaters, more showings, some other plan).