Quote:
Originally Posted by Galadriel55
I would assign the stores/shops that write $x.99 instead of just rounding it up a penny and having a nice round number. Why do they have to write $4.99 instead of $5.00?
Except that if I would assign that, all the shopping would be done in Mordor.
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It's psychological. You're more likely to buy if you see the smaller first number. Scientifically proven in studies, of course. Secondarily, because of sales tax. Everybody knows it's going to be over $5 anyway.