Bling:
https://www.google.com/search?client...ile-gws-wiz-hp
'Bring me my Foster's guide of gold
Bring me the works of JRR.'
(From 'Earusalem,' by someone in the Tolkien Society).
Bling invented or used by JRR.
I did really hunt for a jewel or ornament beginning with T, to make it JRRT Bling, but no-one really has a tiara and it just sounded wrong to pretend they did.
And then I thought J R R BLING had a nicer ring to it anyway. A bit like MIM'S TATERS.

(Similarly, Pervinca's bling is much more catchy than Pervinca Took's bling).
Simples, really.