GW figures aren't 'toys', they're tiny figures intended for playing role play games with, though people also paint and customise them as a hobby (we have a few, until age and poor eyesight made this a bit difficult). Painted, they look fantastic.
And yes, they do include lots of figures in their ranges that are either canonical but not featured in the films (we have a Lobelia one) or simply completely non-canon. Though if they are going to have Barrow-Wights in The Hobbit films, I don't care if they're not in the books, I will be seriously intrigued.
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Gordon's alive!
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