Actually this thread takes me back to the pre-movie days, when we used to compete for the top spot on the Tolkien-ranking site 25hobbits.com with (the now defunct, I think) Minas Tirith. Then one day the Spanish language site El Senor de los Anillos rose up through the rankings and whipped everyone by a wide margin. There were accusations of voting irregularities; it got a little ugly.
After the movie rush (we fared better than some sites, at least in part, I think, as Snowdog mentions, because of our book-oriented theme) we were less eager to seek out extra attention.
The movies will probably bring an influx of new members which could make things bumpy for a time, but if last time around was any indication, after the wave recedes many treasures will have washed up on our shores. The new films might also reactivate some long dormant members (fingers crossed).