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Originally Posted by Nogrod

For example many academics want to differentiate themselves from the commercial world and the values it carries with it and thence see their position in the opposite direction: what sells can’t be good, what entertains can’t be good, what is easily approached can’t be good etc.

The cynic in me sometimes feels that the literati feel the need to justify their existence at Uni. You can even see it here with the, "Yes, I know that a Lit degree wasn't that practical..." - and note that I make no judgment on that, as if we were all scientists and engineers, the world would be pretty boring and colourless. But, that said, do some feel that if the stuff that they are teaching is 'pedestrian,' handed out with each child's Happy Meal, then just how darned hard could it be to teach? Also think, as mentioned about the deconstructionists, that by seeing something so bizarre as 'great,' you give the impression to those either not in the know, or more likely, not interested or not having the time to look too closely, that what you're saying/showing/displaying is not only the Emperor's clothes, but his whole wardrobe.

Just to defend the academics a bit in the end.

So the literati aren’t always wrong or stupid and thence we should seek for the bad publicity of the fantasy also from other areas. Prejudiced the academics may be – and they are, trust me, I know enough of those people to say this – but there surely are other issues, like ones we have been talking here about… mass-producted moneymakers, lowest common denominator searchers, instant gratification seekers…

To defend the other side a little - yes, they are in it for the money. You may want to make art, but these publishers/editors/hacks are governed by the bottom line. Should they invest in one superb book that may or may not catch the fancy of Joe and Jane Q. Public? Or is the better business model to McPublish - shoot out as many medium-to-low quality books as possible that, though not feeding the souls of the readers to any great extent, give them a little something that may make them come back for another bite? Use and reuse, glom onto any author's name recognition (or their parent's), immediately copy/bandwagon any idea that looks promising and sell sell sell. And don't forget any movie or toy spin-offs.

Should I have my illustrators read the novels for which I have them create covers? Or, if the novel is fantasy, should we slap on the usual barbarian with sword with accompanying buxom 'babe' with a dragon in the background? Oh, that's right, there's elves in this one, so show some solemn people with 'alien-like' faces and pointy ears, and that should suffice.

Maybe this is why the fantasy novels are placed as they are in the store, as how can anyone take a book seriously with such stuff on the cover - is every book about Conan? Surely you don't expect me to read this stuff, as the pile is growing as we speak?

One of my daughters, nicknamed, "Boog," watches TV intently. We as a family do not watch much, and we limit what the kids do watch, but I can see that its message ("Buy! Buy! BUY!") has already sunk into Boog. She already knows that the story that she's watching (when left to her own unchoice in channel - whatever happens to come on next) isn't really that interesting, will be forgettable but will have just enough sparkly to keep her attention until we get back to the commercials.

She's just starting to learn her letters, but think about it - when she learns to read, what are her expectations given what the world (and not her parents... I say as I begin to pat myself on the back) has already prepared her for? Tolkien or McPublished Robert Jordan (as in Wheel of Time)? Even video game producers see the new trend as, "For the most part, the industry has been rinse-and-repeat," [John Riccitiello] was quoted as saying. "There's been lots of product that looked like last year's product, that looked a lot like the year before."

Frank Herbert, my favorite SciFi author, and arguably one of the best, published the first Dune novel via Chilton, the same small company that produces auto repair manuals, having been passed over by the biggies. His glomming son, continuing the Dune series is McPublished by Tor Books, part of the Holtzbrinck Publishing Group.

What to do? Teachers are a part of the culture, and either spend time sifting the wheat from the chaff or just exclude it a priori. Or they could use the advice of experts, teach goshawfully eclectically boring stuff and, as a result, turn the kids to Rowling.