[Eurytus]

I find the issue of the BBC’s Great Read to be a bit bemusing. In particular I find it interesting that people take great exception to critics of the LOTR, especially ones who seem to either have not read it or consider it to be immature.
All well and good you might think but I find it somewhat confusing that those same people have absolutely no compunction about cheating on an Internet voting poll to ensure that LOTR wins said vote.
I am honestly bemused by what people want to achieve with this. It seems common to many Tolkien fan sites. Given that you are supposed to vote for your favourite book what does it say when you feel the need to vote for it twice, or three times or twenty. If it wins the vote because people do this what does it prove (beyond the fact that LOTR attracts far more geeks than do the other entrants)?
If someone decided they were a mega-fan of Birdsong and therefore spend a month solidly voting for it, until it won by a large margin would it make that book the nation’s favourite? Would it make it the best?

What is the point in rigging the vote?