In the movies I simply adored the music. The landscapes (especially the Shire) were magnificent, of course, and some of the actors were outstandingly great (eg. Ian McKellen as Gandalf, Ian Holm as Bilbo, Sean Bean as Boromir, and last but certainly not least, Andy Serkis as Gollum). And, though the other two probably didn't, I think that the first movie caught the atmosphere of the book quite well.
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