to build off Celuien:
marketing exectutive the world over. for:
1) selling us things we don't need
2) making things look cooler than they really are (i spent a fortune on toys i thought would be fun, but were really crappy as a kid)
3) getting people to buy things on credit, cuz that's just not smart
us: for being to gulible and stupid to resist buying things we don't need
thinking things are cooler than they really are
buying things on credit.