By the very nature of a 'placebo effect', a person needs to know what something may be able to do for the mind-set to work ie: this pill will make a person sleepy, it's sugar and yet the person sleeps because of the mind-set that they will.
The people in The Prancing Pony did not know Frodo had the one ring, and I'm sure most didn't know it could make the wearer invisable, therefore, when Frodo disappeared it really happened because no one stated, 'Frodo has a ring that will make him invisible'.
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Holby is an actual flesh-and-blood person, right? Not, say a sock-puppet of Nilp’s, by any chance? ~Nerwen, WWCIII
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