(Puts on tin hat before proceeding)
I think this anti-fantasy movement has come out of the US, particularly in the last 20 or so years. It is a product of fundamentalism. The more fundamentalist a religion becomes the more it reverts to a literalist worldview. There is less & less room for symbolism, for metaphor. So, if a novel has 'wizards' in it it must be 'Satanic'. Most serious Tolkien fans have read Tolkien's statement that Gandalf was a kind of 'incarnate angel' - or even if they haven't they will have got the general idea themselves. But because Tolkien didn't call Gandalf an 'incarnate angel' in the book, as far as the fundamentalists, with their literalist approach, are concerned he cannot be an incarnate angel by another name.
Tolkien was lucky, in that his first readers were mostly not fundamentalists, but rather educated, quite wealthy (given the cost of the books), or 'non-conformists'. When the 'Campus cult' took off it was mostly college students looking for something anti-establishment & escapist to read.
Nowadays, those who can accomodate Fantasy into their worldview will accept it, those who can't - the 'fundamentalist' Christians or 'fundamentalist' athiests - will reject it. The former will reject it because, if taken literally , it conflicts with their 'spiritual' worldview, the latter will reject it because it is 'escaping' from 'reality'. Both groups are equally intolerant of 'magic', because magic can't be explained. For the first group it is 'Satanism', for the second it is 'superstition'. For those who find they can accomodate it, it is a doorway to 'wonder' - something both the other groups are suspicious of.
In the Ballad of Thomas the Rhymer Thomas is brought by the Fairy Queen to a place where three Roads meet. One Road is 'Broad' & winds about the Lily'd leven - this is the Road to wickedness, though some say it is the Road to Heaven. It is the Road of worldliness, of materialism. The second Road, is 'all beset with thorns & briars'. It is 'The Road to 'Paradise', though after it but few enquires.' It could be seen as the road of 'religious' fundamentalism & moral absolutism. The Third Road is the Road to Fair Elfland. It is the Road that goes ever on & on.
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