[Kalimac]

Birdland, the interesting thing is that people believe it now - not that they usually acknowledge it or anything, but little girls at slumber parties still scare themselves silly by playing "Bloody Mary" which is nothing more than trying to rouse a spirit by chanting its name seven times. It's a nasty game as I remember. And I think the Romany used/still use secret names for protection, these names known only to a child and his mother. (This might explain also why Sauron will not permit his followers - saving the Mouth of Sauron, who's no longer really separate from him anyway) to speak his name - he doesn't want to lose any protection he gains by it.

For his enemies, the name of Sauron is sort of a "speak of the Devil" name, like Bloody Mary. It was interesting how in the movie they had the Ring hiss slightly when Frodo said Sauron's name - like hearing its true owner's name was awakening it. Very eerie, and consistent with the idea that speaking the name will bring you somehow closer to the soul.