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Firstly, I would have to agree with Beleg on why Tolkien's work is so popular. It is truly amazing to think that Tolkien created his own mini-world, with lots and lots of history, maps, languages, etc. Had Tolkien lived longer, he probably would have "finshed" his work, and every single culture would have been complete in customs and languages. Any fantasy writer today who creates their own histories are no doubt inspired by Tolkien. I know that I am, as a writer.
Secondly, I believe that one of the reasons the fantasy genre is so popular is because it gives people, especially teenagers, a way to get away from their lives for awhile. It is so unlike anything in today's world, that it is almost refreshing. To live in a place where honor and chivalry, justified war, adventure, and almost always an easily distiguishable between good and evil, is very appealing to people.
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The world is a great book, of which they who never stir from home read only a page
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