And thank you for citing Hitchhiker's Guide to the Galaxy
Lachwen 
Regin I'm not sure I totally agree with this movement. These generes (Fantasy and Sci-Fi) are leagues of their own. I don't think it's fair to compare and undermine either, in this case that of science fiction.
I too love to read both generes but I don't think the lack of escapism is the problem as it has been pointed out in the last post.