[Gorwingel]

<BLOCKQUOTE>quote:<HR>Not so. Witness The Matrix, We got a cell phone, a video game [with an hour more of the story only there] and a few adds. No action figures, books [?!] or mountains of cheap plastic crappola. They easily could have cashed in on any or all of the above to make millions more, but had the decency and taste to refrain.<HR></BLOCKQUOTE><P>They also had a deal with a beer company<P>Well actually for the Matrix they did have dolls and action figures. It is just that they were not really sold in toystores (I saw them in some speciality and comic book stores) because it is an R rated film. R rated movies are not directed towards kids and young people as PG-13 rated films are. If the Matrix would have had a more family friendly rating there would have been more merchandising I swear, it would have been everywhere, because they would have most defintely had the hype for it.<P>I think one of the reasons we have had a lot of marketing for LOTR is because it appeals to so many different kinds of people (Which I think is one of the really good things about these stories, and I think most of you would agree with that statement). If a company connects themselves with LOTR they can reach kids, teenagers, adults, and older adults. Basically everyone in the general population! But oh well, it is too late now, and that is sad. It is sad that the general public will forever connect LOTR with batteies